Back then, we were just three guys who loved snowboarding. We lived in a small village and the nearest specialist shop with a good selection was 150 km away. Of course, we used the internet to order our equipment. Unfortunately, we were often disappointed with the selection and quality.

After Max broke his left leg and collarbone because his great new bindings weren't so great after all, we decided to open an online shop. But only with products that we would use ourselves. No bullshit, just genuine quality you can trust.

Snowboarding is all about freedom, adrenaline, pushing your limits, and having fun with friends.

We believe that all of this is even more enjoyable when you can rely on your board and equipment. From your hat to your shoes. That's why we offer our quality guarantee. You can always rely on us. Whether in the pipe, off-grid, or mid-flight.